Don’t forget the lessons of coevolution and the Red Queen Effect.Ģ. When you get caught up in the sexy of creating something new, which is more difficult than people expect, your competitors might be going from “1 to n” and eating your lunch.

However, there is a “0 to 1” trap that a lot of people get stuck on. However, if we create something new on the other hand, we go from “0 to 1.” If you take something that exists and improve upon it you go from 1 to n. To Thiel there are two types of innovation.

It’s a point worth considering and is another layer to the mental model of time. If you are copying these guys, you aren’t learning from them.Įchoing Heraclitus, who said that you can only step into the same river once, Thiel believes that each moment in business happens only once. And the next Mark Zuckerberg won’t create a social network. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system. Here are eight lessons anyone can take away from the book and apply today. The book is an exercise in rethinking received wisdom and offers a lot of counter-intuitive insights that will help you see the world differently than others. Thiel wrote a book, Zero to One: Notes on Startups, or How to Build the Future, to help us “see beyond the tracks laid down” to the broader future.

He co-founded both PayPal and Palantir, made the first outside investment in Facebook, and was early money in companies like SpaceX and LinkedIn. Peter Thiel has been around innovation most of his life.

Peter thiel 0 to 1